Make the fans part of the show throughout the event. It seeks to generate a different memory and support the team at the rhythm of the game itself. What are the 2 key senses?
Resulting product potential VISUAL-ACOUSTIC. They are the 2 senses used in the game. VISUAL, generating a corporate mosaic at the start of the match. ACOUSTIC, now the fans defend their team by multiplying the decibels. At key moments, fan-team stronger than ever.