The project proposes a customisable toothbrush with a range of designs, while maintaining the properties required for everyday use and a durable construction.
The solution combines an injection-moulded plastic part with full-colour graphics integrated through an IML finish. Decoration becomes part of the final component, avoiding applied elements and creating a continuous surface.
The system extends to packaging, point-of-sale material and the toothpaste tube. Together they form a coherent graphic family around the toothbrush that can adapt to different brand proposals.
Client: My Own